2012 Summit Program
Day 1: November 27, 2012
11:00 – 11:50 Keynote Session
Vincent Douvier,
Director of Operation,
Ubisoft Abu Dhabi
12:00 – 14:50 Game Developing & Programming Session
Today’s producers manage expanding development teams, skyrocketing budgets, larger games, and a growing regional and global market. This session offers proven tools and techniques to take a project from pre-production to shipping, on-tem and on-budget.
12:00 – 12:45 Topic: Programming GPU accelerated 2D games for Facebook, iOS and Android with the Starling Framework
Enrique Duvos,
Group Manager – Gaming Evangelism,
Adobe Systems Europe
14:00 – 14:20 Topic: “Marketing for success in the games industry”
Rawan Sha’ban,
Marketing Manager
quirkat (Jordan)
Description: Focus in most video games industry events across the region, from the speaker’s experience, have revolved around the technical and production development aspects of games. It is vital to understand that, at the end of the day, the games industry is an industry similar to many others in its need for solid and consolidated marketing efforts. Getting a game on a shelf or onto an application store, and ultimately bringing it to consumers is not a simple task.The speaker will go through scenarios and test cases of game marketing for the most common of platforms. Quirkat will share their experience in terms of getting their games out to market, covering the different channels and methods used for multiple platforms including iOS, online and console games.
14:20 – 14:40 Topic: “Unearthed: Trail of Ibn Battuta – Creating the Middle East’s first Multiplatform Episodic Game”
Ahmad Jadallah,
Director of Development – Games and Media
Semanoor International (Saudi Arabia) 
Description: Developing the Middle East’s first Multiplatform video game can be a real challenge in itself, but factor in a browser based multiplayer component on Facebook, Console Optimization. Multilanguage localization for text and speech and fitting all this into an episodic structure and you are looking at a huge mountain to climb.This post-mortem outlines the development process that the team at Saudi Arabia-based studio Semaphore adopted for their first game project utilizing the Unity Game Engine along with its hits and misses.
Topic: “Fusion of a platforming and 3rd person shooting in an action game: Iron Soul Design Discussion”
Seyed Ahmad Mousavi,
Managing Director
Safir Aria Co. (Iran)
15:00 – 15:50 Online & Social Games Session
The market for interactive entertainment on social media platforms is the fastest growing sector even in the Middle East market. Learn the latest information and insights from a diverse array of game business leaders and pioneers in web-based online games, Facebook games, MMOs, and casual games. This is a must-attend session for anyone involved in the games, social media, mobile, Smartphone, tablets, and entertainment markets.
Topic: Managing Major Transitions: How to Minimize their Impact on your Community
Ahmad Abdel-Yaman,
Operation Manager
Jawaker (UAE)
Topic: Top Eleven – The road to the Top via Middle East” – How Nordeus grew Top Eleven into the most popular online sports game in the World by being popular in the Middle East
Nikola Cavic
Head of Business Development
Nordeus (Serbia)
Topic: “The Future: Cross-Platform Gaming”
Ashraf Mirghani,
Senior Product Manager
Tahadi Games Media (UAE)
Mohamed Ossama,
Engine Tech Lead
Nezal Entertainment (Egypt)
16:00 – 16:50 Game Investment, Business & Management Session
The session will focus on game investment, practical business model, strategy, and practice for successful game development, publishing, and monetization.
Topic: Successful Cases & Lessons & Opportunities for Game Business
Sam Calis
Playcaso (India)
Day 2: November 28, 2012
11:00 – 11:50 Smartphone & Tablet Games Session
The session will bring together top game developers from the Middle East to share ideas and knowledge and present best practices and discuss the future of gaming on emerging smartphone and tablet platforms, including the iPhone, iPad, and Android OS phones.
Karim Tribak
Lead Developer
Piranha Byte (UAE)
Nitish Mittersain
Group CEO
Nazara Technologies (India)
12:00 – 13:00 Sponsor Session
14:00 – 14:45 Monetization, Localization, Payment & Marketing for the Middle East’s Market
The session will focus on best practices for successful online game localization, payment, marketing, and promotion. The customer experience will also be discussed with successful strategies to attract, retain and effectively monetize players.
Topic: Current Middle East’s Game Market & Future
Yanal Abdel Rahim
Business Development Manager
Gate2Play (Jordan)
Topic: Monetizing in Emerging Markets – What Really Works!
Pedro Salgueiro
Head of Mobile Money
TIMWE (Portugal)
Topic: How to Monetize on Online GameS
Rami M. Al-Araj
Business Development Manager
OneCard (Saudi Arabia)
14:00 – 14:45 Travian Games – Company Presentation Session
Topic: “Travian Games – a reliable partner in the browser games industry”
Andreas Balfanz,
Senior Marketing Manager,
Travian Games (Germany)
15:00 – 15:45 Game Development Start-Up Session
Starting up a new game development business is the first step to independence and increased creative freedom. But starting up any business is complicated. This session presents a comprehensive step-by-step look at the issues, challenges, and realities of a new game development as it forms and gets off the ground — starting from pre-formation considerations and continuing through the necessities all businesses face.
Abdullah Hamed
Founder & CEO G
ameTako (Saudi Arabia)
Topic: “MENA Gaming Reality Check”
Ziad Feghali, C
o-founder / Partner / CEO,
Wixel Studios (Lebanon)
Topic: “Creating a game, from idea to sketches and implementation”
Arz Nader,
Creative Director / Co-Founder,
Game Cooks (Lebanon)
Dr. Ani Atanasova,
IGDA – UAE Chapter