The Dubai International Convention and Exhibition Centre (DICEC), is enviably positioned between new and old Dubai. To one side we have the city's glittering new skyline of hotels, freehold properties, business districts, shopping malls and entertainment resorts. To their other side is the older part of DubAI with souqs, landscaped parks and vibrant retail and residential districts. Dubai historic creek, wildlife bird sanctuary, zoo, museum, heritage sites and famed beaches, championship golf courses, and marinas are also in the vicinity DICEC is a 15-minute drive away from the Dubai International Airport.